Direct response Television (DRTV) has proven to be the most effective tool available to marketers today. With the ability to reach large audiences at one time, DRTV provides Allstar with the means to maximize both their direct-to-consumer promotions and dramatically increase sales at the retail level. Expansion into the Canadian Marketplace via DRTV and Credit Card Syndication has allowed us the opportunity to increase brand awareness while simultaneously broadening our customer base. E-Commerce and other Web based Internet Marketing have become an extremely important resources which can also be used to reach a large customer base in a short period of time. The utilization of live commercial footage via e-commerce can project the identity of an As Seen On TV product right onto the individual computer screen of a potential buyer. Strong partnerships with specialized high level telemarketing, order processing and fulfillment centers strengthens the value of service which Allstar has consistently provided to its customers. Allstar has built a dedicated alliance with various national credit card organizations to further enhance the effective presentation of their marketing strategies